Latest Posts

Leaving Gmail for iCloud

My relationship with Gmail has soured, and we’re now in a trial separation period. A slow, steady accumulation of minor annoyances combined with my growing and largely trouble-free reliance on iCloud for synching pretty much everything except email across my various devices, led me to wake up today and say to myself, “sod it, I’ll…

Using Article Microdata in WordPress

As of last month, English language searches on Google.com for “a person or organization name, or other broad topic” can generate a block of “In-depth article” results in the middle of the usual results, the idea being to highlight good quality, general information on the searcher’s query. To support the feature, they now support HTML5…

The Content Is King Thing

Anyone with even a passing interest in SEO or digital marketing will be only too well aware of the current drive to focus on content rather than links. While it’s a welcome, if long overdue change, any resulting gains could be short lived if we fail to take this opportunity to examine old practices and…

Tom Chatfield, How to Thrive in the Digital Age - Review

The blurb for Tom Chatfield’s How to Thrive in the Digital Age suggests a book with something substantial to say. The author has examined what our ‘wired’ life is really doing to our minds, for better and for worse, and based on “innovative and practical research”, will teach us how to prosper in a digital…

Unlisted Geographic Target in Google Webmaster

A couple of weeks ago, a colleague unearthed some interesting discussion about the “unlisted” geographic target setting in Google Webmaster Tools. I use the word “interesting” in a very specific sense here, of course; I don’t recommend relying on this as an icebreaker at parties. Anyway, it seems there’s a difference between not setting a…