Dan Petrovic’s recent Whiteboard Friday at Moz got me thinking. The premise of his talk is his own recent finding that only 16% of people he surveyed read all of an article word-for-word, which just happens to be the exact same statistic Jakob Nielsen came up with in 1997.
But is he focussing on “engagement” at the expense of comprehension?
Continue reading Writing For The Web: Comprehension, Not Engagement
I’ve been tinkering with Freebase and structured data for so long I can’t be sure exactly how this happened, but it turns out I’ve got a Knowledge Graph result. Which isn’t bad going since Knowledge Graph describes entities and I am, well, a nonentity.
Continue reading How I (Think) I Got a Knowledge Graph Result
Some months ago I wrote a post titled “Google Doesn’t Owe You a Living”. I later felt it was a little too harshly sardonic – even by my standards – and in any case it didn’t articulate my thoughts terribly well, so I took it down.
Continue reading When’s a Blogging Assignment a Link Scheme?
I’m resisting the urge to start with a diatribe on how Apple’s vaunted “It Just Works” mantra is a lot less true than it used to be. I could bang on about how Apple stuff back in Tiger days genuinely was, as the ads claimed, a doddle to use compared to Windows, and how it’s all going to hell in an iHandcart.
Continue reading Problems with iCloud Keychain Verification? Try This
I spend about half my time working on large, commercial website build projects. Ostensibly I’m there to lead on technical SEO, but in practice I often find myself involved in everything up to and including debates about subtly different connotations of apparently similar words in languages I don’t understand.
Continue reading SEO for New Websites