Writing For The Web: Comprehension, Not Engagement

Dan Petrovic’s recent Whiteboard Friday at Moz got me thinking. The premise of his talk is his own recent finding that only 16% of people he surveyed read all of an article word-for-word, which just happens to be the exact same statistic Jakob Nielsen came up with in 1997.

But is he focussing on “engagement” at the expense of comprehension?

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Problems with iCloud Keychain Verification? Try This

I’m resisting the urge to start with a diatribe on how Apple’s vaunted “It Just Works” mantra is a lot less true than it used to be. I could bang on about how Apple stuff back in Tiger days genuinely was, as the ads claimed, a doddle to use compared to Windows, and how it’s all going to hell in an iHandcart.

Continue reading Problems with iCloud Keychain Verification? Try This