I’m an SEO and digital marketing specialist based in the UK. I’m currently a senior SEO engineer at Apple. I’m also a volunteer mentor at Digital Boost, where I help small businesses learn and apply digital skills.

My industry experience spans leadership, technical and strategy roles, both agency-side and in-house. I’ve led SEO on integrated digital campaigns for brands including Microsoft and Virgin Atlantic, and for major engineering projects including Honda’s award-winning pan-European digital platform.

Outside work I’m a keen guitarist and audio engineer.