I’m a search engine optimisation and digital marketing specialist based in the UK. I work as a senior engineer at Apple. I’m also a volunteer mentor at Digital Boost, where I help people learn and apply digital skills.

My industry experience spans leadership, technical and strategy roles — agency side, and in-house. I’ve led SEO on integrated campaigns for brands including Microsoft and Virgin Atlantic, and for major engineering projects including Honda’s award-winning pan-European digital platform.