On the web people rarely read things carefully, if they read them at all. Jakob Nielsen identified the now familiar F-shaped scanning pattern decades ago, and many writers for the web employ some version of his advice for adapting content to this behaviour.
As content takes a more prominent role in marketing and SEO in particular, what are some key considerations and techniques in approaching content production?
Continue reading Writing better content for usability and SEO
Many SEOs like Google Chrome for its array of useful extensions, many of which, like Canonical and Wappalyzer, appear in the address bar or, like Scraper, on the right-click menu.
But since version 49, released early last week, Chrome has moved all extensions to the toolbar.
Continue reading Google Chrome 49: Moved Extension Icons
Dan Petrovic’s recent Whiteboard Friday at Moz got me thinking. The premise of his talk is his own recent finding that only 16% of people he surveyed read all of an article word-for-word, which just happens to be the exact same statistic Jakob Nielsen came up with in 1997.
But is he focussing on “engagement” at the expense of comprehension?
Continue reading Writing For The Web: Comprehension, Not Engagement
I’ve been tinkering with Freebase and structured data for so long I can’t be sure exactly how this happened, but it turns out I’ve got a Knowledge Graph result. Which isn’t bad going since Knowledge Graph describes entities and I am, well, a nonentity.
Continue reading How I (Think) I Got a Knowledge Graph Result
Some months ago I wrote a post titled “Google Doesn’t Owe You a Living”. I later felt it was a little too harshly sardonic – even by my standards – and in any case it didn’t articulate my thoughts terribly well, so I took it down.
Continue reading When’s a Blogging Assignment a Link Scheme?