Whether you’re trying to learn a new language, or working on foreign language keyword research for a digital marketing project, access to quick bi-directional translations is always handy. If you’re a Mac user, it couldn’t be simpler.
Last month I gave a talk at the Independent Publishers’ Guild Spring Conference titled Smart Search: How to apply search engine data in publishing. Based on that talk, here are some thoughts on:
- Where SEO is today
- Where it’s going
- What we can learn
- How to apply it
On the web, people rarely read things carefully if they read them at all. Jakob Nielsen identified the now familiar F-shaped scanning pattern decades ago, and many writers for the web employ some version of his advice for adapting content to this behaviour.
As content quality takes a more prominent role in SEO, what are some key considerations and techniques in approaching content production?
Dan Petrovic’s recent Whiteboard Friday at Moz got me thinking. The premise was his own recent finding that only 16% of people he surveyed read all of an article word-for-word, and this just happens to be the exact same statistic Jakob Nielsen came up with in 1997.
That’s interesting, but is Dan missing the point?
I’ve been tinkering with Freebase and structured data for so long I can’t be sure exactly how this happened, but it turns out I’ve got a Knowledge Graph result. Which isn’t bad going since Knowledge Graph describes entities and I am, well, a nonentity.