I’m a senior SEO and ecommerce specialist in London, UK. With over 12 years’ experience in digital, I’ve led SEO projects for global brands including Honda, Microsoft, Virgin Atlantic and Harrods.
Head of Search Strategy, Pi Datametrics
February 2016 — August 2017
Led delivery of SEO consultancy services for a department with clients including the FT and Superdry. Lead consultant on web development and migration projects for Harrods and Clarks.
SEO Strategist, DigitasLBi
December 2014 — February 2016
Formed and led SEO campaign strategy for Virgin Atlantic and Europcar. Technical SEO lead on web development projects for Honda F1, the National Trust and Goodyear.
Senior SEO Manager, Wunderman
September 2014 — December 2014
SEO lead for the Microsoft account, managing the re-branding and migration of Nokia’s web estate to Microsoft Mobile and Windows Phone across global markets.
Senior Technical SEO Manager, DigitasLBi
July 2012 — September 2014
Specialised in leading SEO for major web development projects, notably Honda’s award winning pan-European digital platform, and global sites for WorldPay and AstraZeneca.
Technical SEO Manager, DigitasLBi
June 2011 — July 2012
Technical SEO consultancy for clients including Royal Bank of Scotland, Premier Inn and Slater & Gordon. Development and delivery SEO training for Shop Direct Group (Littlewoods, Very).
Content Writer, Envato
March 2010 — June 2011
Wrote monthly audio technology tutorials and articles.
Website Developer, Freelance
June 2004 — June 2011
Designed, developed and managed WordPress-based websites.
Technical skills & experience
- Experienced with a range of industry standard tools including: Google Analytics, Google Tag Manager, Google Search Console, Adobe Analytics, Bing Webmaster Tools, Google AdWords, Screaming Frog, URL Profiler, DeepCrawl, Linkdex, Searchmetrics, SEMRush, and Majestic.
- Extensive experience of platforms including Adobe CQ (Experience Manager), Umbraco, Hybris, IBM WebSphere, and WordPress.
Writing & speaking
I’ve contributed to industry publications including Search Engine Watch, The Drum, and Econsultancy, and spoken at events for the Independent Publishers Guild and 8×8 Partner Connect for Marketing.