I’m a freelance SEO consultant based in London, UK. I have over 12 years’ experience in digital, and over the last 6 years have led major SEO projects for brands including Honda, Microsoft, Virgin Atlantic and Harrods.
Head of Search Strategy, Pi Datametrics
February 2016 — August 2017, London
Led delivery of search marketing services for an SEO data SaaS/consultancy with clients ranging from the Financial Times to Vodafone. Lead consultant on web development and multi-market migration projects for Harrods and Clarks.
SEO Strategist, DigitasLBi
December 2014 — February 2016, London
Formed and led SEO campaign strategy for Virgin Atlantic and Europcar. Technical SEO lead on major web development projects for Honda F1, the National Trust and Goodyear Dunlop.
Senior SEO Manager, Wunderman
September 2014 — December 2014, London
SEO lead for Microsoft, managing the re-branding and migration of Nokia’s web estate to Microsoft Mobile and Windows Phone sites across multiple global markets.
Senior Technical SEO Manager, DigitasLBi
July 2012 — September 2014, London
Specialised in leading SEO for major web development projects, notably Honda’s award winning pan-European digital platform, as well as global sites for WorldPay, Avis Budget Group, and AstraZeneca.
Technical SEO Manager, DigitasLBi
June 2011 — July 2012, London
Technical SEO consultancy for clients including Royal Bank of Scotland, Premier Inn and Slater & Gordon. Development and delivery SEO training for Shop Direct Group (Littlewoods, Very).
Content Writer, Envato
March 2010 — June 2011
Wrote monthly audio technology tutorials and articles.
Website Developer, Freelance
June 2004 — June 2011
Designed, developed and managed WordPress-based websites.
Technical skills & experience
- Experienced with a range of analytic tools including: Google Analytics, Tag Manager, Search Console, Adobe Analytics (Omniture), Bing Webmaster Tools, AdWords, Screaming Frog, URL Profiler, DeepCrawl, Searchmetrics, SEMRush, Moz Pro, Majestic, etc.
- Extensive experience of CMS and ecommerce platforms including Adobe CQ (Experience Manager), Umbraco, Magento, Hybris, IBM WebSphere, and WordPress.
Writing & speaking
I’ve contributed to industry publications including Search Engine Watch, The Drum, and Econsultancy, and spoken at events for the Independent Publishers Guild and 8×8 Partner Connect for Marketing.